BELLA BEVERAGE CATERING
The current logo contains a symbol specific to martinis, and the typography is geared toward a more neutral or masculine audience. The company actually offers a wide range of beverages, and the majority of their clientele is corporate women and brides.
The hierarchy of the new logo is comprised of 'bella' as the main focus and 'Beverage Catering' as the secondary identifier. The 'a' in 'bella' is an upside-down rounded capital 'A' to resemble a beverage. The liquid in the vessel is colored, along with 'Beverage Catering' to emphasize the fact that they serve drinks (not food).